Seasonal sales in the UK
The main shopping events of the year and roughly when they happen. Exact dates change each year, so use this as a guide.
Winter sales
The biggest clearance of the year starts straight after Christmas.
Boxing Day
26 DecemberTraditionally the start of the winter sales. Many retailers now launch online on Christmas Day evening.
January sales
Late December to JanuaryFashion, homeware and electricals are cut in stages. Go early for choice, or wait for deeper reductions on what's left.
Spring sales
Long weekends bring a run of shorter promotions.
Easter and May bank holidays
March to MayDIY, garden and furniture retailers run weekend offers. It's a good time for bulky items, as delivery is often included.
Summer sales
Mid-season markdowns arrive as retailers make room for autumn stock.
Summer clothing sales
June to JulyFashion retailers cut summer ranges, and garden furniture starts to come down in price.
Back to school
AugustUniforms, stationery, laptops and tablets. Tech retailers often time student offers for the start of term.
Autumn and Christmas
The busiest stretch of the year for promotions.
Black Friday
Late NovemberThe UK's biggest sales event, now often running for a week or more. Check past prices before assuming a saving is real.
Cyber Monday
The Monday after Black FridayMostly an extension of Black Friday, with a focus on tech and online-only offers.
Christmas shopping
November to DecemberGift sets and toys are the focus. Delivery cut-off dates matter more than headline discounts, so order early.
When will seasonal offers appear here?
We only show seasonal offers while the promotion is running. Outside those times, retailer pages show whatever is available now. For more detail, read our guide to when the biggest UK sales happen.
Can you use a discount code in a sale?
Sometimes. Many codes exclude sale items, but some retailers allow a code on top of reduced prices during big events. Our guide on combining sales and discount codes explains how to check.
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